—Eat. Drink. Play.
For the past year we having been working on the graphic language for Boxpark Croydon. It's our biggest project to date and we are immensely proud of the results. The site was designed by Gavin Elliott of BDP Architects and consists of 40 food and beverage retailers and a 2000 capacity event space. Shown here is the core identity for Boxpark Croydon: The logotype, the tagline and the flexible brand pattern.
Architect director Gavin Elliott says, “Our design creates a semi-enclosed market hall so it has a central focus to the scheme with the units arranged around it, as well as outdoor terrace spaces. Shipping containers are an intrinsic component of the Boxpark brand. There’s something quite magical about taking this mundane and ubiquitous object and turning it into something desirable and transformational. We’re using 96 containers in total and only four of them are unaltered. The whole assembly is like a giant 3D jigsaw puzzle but the finished result looks deceptively simple."
We will have a full case study to show you in the coming weeks, but for a full project overview of our graphic output click HERE.