— 2017 Creative
The last few months has seen us develop the new visual identity for Junction 2, a groundbreaking techno festival in London. Using the festival logo as a starting point, we worked with abstract photographer Davy Evans to develop a visual language that was inspired by the urban environment. We then arranged the imagery to create a sense of narrative and started to release artwork as the festival was announced towards the end of 2016.
The result is an evolving identity that builds intrigue and suspense as the festival approaches. There will be a full case study on the filthy site very soon.