Catesby

—Asia's Retail Experts

Posted on: 16.05.2018

We were asked by Catesby to work on their recent rebrand, including naming, brand identity, brand guidelines & business stationery. Formerly CR Retail, Catesby is a leading insight-driven consultancy focussed on helping retailers and investors navigate Asia's retail and consumer markets.

The brief was to create a brand identity that embodies the company values (Clarity; Integrity; Respect; Quality; Passion) and provide an image of a boutique, sophisticated, premium consultancy. The chosen response was a bespoke serif logotype with a modern twist, using chiseled serifs and light tails to create the desired aesthetic. 

Shown here is the brand logotype and twenty page brand guideline document.

Categories:Brand Identity

Viva Magazine

—April 2018

Posted on: 04.04.2018

We were recently asked to design the front cover for the Brighton edition of Viva Magazine. Once complete Rebecca from Viva visited our studio and below is the interview published in magazine:

This month’s cover was designed by Gareth Dunt at Filthy Media, a multi-disciplinary design studio with a passion for creating, building and growing brands. Given our theme of ‘the word’, Gareth says: “The brief was very open, which gave us a lot of scope. The thinking behind the design was how I could express the term ‘the Word’ through image-making and not just in type. It was also an attempt to blend some of the things that we love: bespoke typography, iconography, signage, neon…” We love a bit of neon too, and we particularly liked the reference to the sign language article you’ll find later in the mag.

Making up the rest of the Filthy team are founders Joe Pilbeam and Steve Gotts, and senior designer Nik Hall. Joe says: “We started out in 2004. Steve and I moved down to Brighton and just threw ourselves into the local music scene, producing promotional material, branding and record sleeves for nightclubs, promoters and labels. For the first three or four... Read on

Categories:

BeatBox

—Shoreditch

Posted on: 19.03.2018

We kicked off 2018 working closely with retail design agency Brinkworth on the launch of Beatbox — a brand new bar at Boxpark Shoreditch that offers food and drink by day, and music by night.

The design brief put a heavy focus on soundproofing the unit in order to provide the best possible acoustics for music events. Sourcing materials traditionally found in recording studios, we produced the initial concept visuals before handing over to Brinkworth to work their magic. We then developed the brand identity, environmental graphics and neon signage that integrates within the space.Beatbox is now open and serving coffee from Small Batch and pies from Pieminister, drop by for lunch and check out our latest project.

Junction 2 Festival

—Warming Up

Posted on: 07.02.2018

Continuing our relationship with LWE (London Warehouse Events), we were commissioned to create the visual identity for the 2018 Junction 2 Festival (watch this space).

As part of the build-up to the summer event, two warm-up parties are planned in Bristol and London that required a separate creative identity.

The brief was to avoid specific references to Boston Manor Park (Junction 2’s Location) and focus on the iconic Motion and Tobacco Dock venues. Our approach was to design an abstract composition using slices of photography, closely focusing on intriguing areas of each venue. 

To accompany this, we simplified the logo to a simple J2 marque and applied a flexible typographic layout for use across printed and digital campaigns.

Categories:

2000 & Eighteen

— Filthy Threeway Display

Posted on: 04.01.2018

Towards the end of 2017 we worked on an internal studio project; a new typeface named Filthy Threeway Display, inspired by "The Brand With The Three Stripes" — Adidas.Adidas is held in very high regard by the Filthy team, so designing a typeface that pays tribute to the iconic brand was a rewarding challenge, and we are very proud of the results.We've also produced a limited run of screenprints celebrating the typeface; hand printed with Spot UV Ink on GF Smith Black Plike. We are passionate about custom typography and font design, so if you are interested in commissioning a bespoke typeface for you brand, we would love to hear from you:studio@filthymedia.com

Categories:Typography