We were asked by Catesby to work on their recent rebrand, including naming, brand identity, brand guidelines & business stationery. Formerly CR Retail, Catesby is a leading insight-driven consultancy focussed on helping retailers and investors navigate Asia's retail and consumer markets.
The brief was to create a brand identity that embodies the company values (Clarity; Integrity; Respect; Quality; Passion) and provide an image of a boutique, sophisticated, premium consultancy. The chosen response was a bespoke serif logotype with a modern twist, using chiseled serifs and light tails to create the desired aesthetic.
Shown here is the brand logotype and twenty page brand guideline document.