BeatBox

—Shoreditch

Posted on: 19.03.2018

We kicked off 2018 working closely with retail design agency Brinkworth on the launch of Beatbox — a brand new bar at Boxpark Shoreditch that offers food and drink by day, and music by night.

The design brief put a heavy focus on soundproofing the unit in order to provide the best possible acoustics for music events. Sourcing materials traditionally found in recording studios, we produced the initial concept visuals before handing over to Brinkworth to work their magic. We then developed the brand identity, environmental graphics and neon signage that integrates within the space.Beatbox is now open and serving coffee from Small Batch and pies from Pieminister, drop by for lunch and check out our latest project.

2017 Logo Rejects

—The One's that got away

Posted on: 21.12.2017

We've been lucky enough to work on some great branding projects in 2017. From logo design to full brand identity, we have a passion at Filthy for creating, building and growing brands.

Once a project is confirmed, the design brief signed off, and the research stage complete, we will present 3—5 initial logo concepts. 1 or 2 concepts will be chosen, and across various rounds of feedback, collaboration and amendments the final logo is signed off and the next stage of the project commences. 

While that is great news for our clients, for us it can be bitter/sweet as we are left with a group of reject logos that we love. Hence this blog post, celebrating a handful of our favourite rejects from 2017 that in our opinion, deserve to see the light of day.

Boxpark Shoreditch

—Graphic Refinement

Posted on: 28.07.2017

We’ve been busy refining the graphic communication at Boxpark Shoreditch. The work is part of a thorough site redevelopment for the upper deck which has greatly improved the food and events offer. Following a complete audit of all the artwork on site, we focused on stripping the communications back to their core. The result is a minimal exterior and a standardised graphic system that can adapt to the needs of the site. Boxpark Shoreditch has now reopened with new traders, events and exhibitions. Be sure to drop by.

Logo Showreel

—Music Industry

Posted on: 28.04.2017

Using Adobe After Effects and a unreleased track kindly supplied by one of our clients, we've created a showreel for our music industry logo portfolio.If you are interested in commissioning something similar for your website / social media account / YouTube channel then please get in touch via studio@filthymedia.com

Junction 2

—2017 Art Direction

Posted on: 24.03.2017

The last few months has seen us develop the new visual identity for Junction 2, a groundbreaking techno festival in London. Using the festival logo as a starting point, we worked with abstract photographer Davy Evans to develop a visual language that was inspired by the urban environment. We then arranged the imagery to create a sense of narrative and started to release artwork as the festival was announced towards the end of 2016. The result is an evolving identity that builds intrigue and suspense as the festival approaches. View the full case study here.