—The One's that got away
We've been lucky enough to work on some great branding projects in 2017. From logo design to full brand identity, we have a passion at Filthy for creating, building and growing brands.
Once a project is confirmed, the design brief signed off, and the research stage complete, we will present 3—5 initial logo concepts. 1 or 2 concepts will be chosen, and across various rounds of feedback, collaboration and amendments the final logo is signed off and the next stage of the project commences.
While that is great news for our clients, for us it can be bitter/sweet as we are left with a group of reject logos that we love. Hence this blog post, celebrating a handful of our favourite rejects from 2017 that in our opinion, deserve to see the light of day.