2017 Logo Rejects

—The One's that got away

Posted on: 21.12.2017

We've been lucky enough to work on some great branding projects in 2017. From logo design to full brand identity, we have a passion at Filthy for creating, building and growing brands.

Once a project is confirmed, the design brief signed off, and the research stage complete, we will present 3—5 initial logo concepts. 1 or 2 concepts will be chosen, and across various rounds of feedback, collaboration and amendments the final logo is signed off and the next stage of the project commences. 

While that is great news for our clients, for us it can be bitter/sweet as we are left with a group of reject logos that we love. Hence this blog post, celebrating a handful of our favourite rejects from 2017 that in our opinion, deserve to see the light of day.

London Grace

—No Nonsense Nails

Posted on: 26.02.2016

Towards the end of 2015 we were are asked by Eve Reid to create a seasonal design system for her client London Grace, a no nonsense nail bar / coffee shop on Putney High Street. The brief was to create a frame that borders the large windows, enticing customers and passers by to look in and visit the shop. We used a basic nail shape, creating a pattern set in metallic gold applied directly to the inside of the windows. The installation has a high impact especially at dusk when the interior shop, and exterior street lights catch the gold foil.

Eve's company Metamorphosis specialises in Visual Merchandising. Visual Merchandising is not just about making things look pretty, it’s about making sure that products sell. It impacts on the way a store is designed; the way a store is laid out; the stores signage; how the products and services are presented. If used wisely all of these elements can be an incredible lever that can have an amazing impact on sales. 

Categories:PrintIllustration

Audio / Shatterdome

—Art Vinyl top 50 of 2015

Posted on: 29.10.2015

We are very proud that our third 12" single for Audio has been shortlisted in Art Vinyl's Top 50 records sleeves of 2015. Shatterdome / 2 Stroke was released last month in the run up to the release of Audio's album, out on Ram Records early next year. Also shown here is the 4th single Make it Happen / Napalm which is out in November.

Voting is open until December 13th so if you're feeling generous please give us a vote, or you can just have a peruse at some of the fantastic sleeves in this years shortlist!

www.artvinyl.com/best-record-cover-design-competition

Logo Design

—2015

Posted on: 26.08.2015

2015 has been a busy year, and we've been lucky enough to work with some brilliant start-up and established businesses over the past eight months. Branding is shared passion for the filthy team, and with well over 150 logos in our portfolio we've had a good run over the past 10 years. Sometimes the branding projects consist of a single logo, other times the logo design is part of a much wider project scope.

Shown here are logos covering the food & drink industry, interior design & property development, cosmetics & tattoo removal, music management, an international DJ, a record label and a healthy snack box brand thrown in for good measure. If you have a brand identity that you would like to talk further about, you can find our contact details HERE.

BOXPARK CROYDON

—The Evolution of a Revolution

Posted on: 28.07.2015

Summer 2016 sees the launch of BOXPARK CROYDON, an ambitious project situated next to East Croydon station. The development is part of a wider regeneration scheme for central Croydon planned over the next 5 years. The site will take a new direction, coined The Evolution of a Revolution, and will be home to over 60 food & drink units (unlike BOXPARK SHOREDITCH which focuses on retail). We've been working since February on the press launch event, marketing brochure, site hoardings & marketing suite graphics. Shown here is a small selection of that body of work, and we will continue to keep you updated as the project progresses.