—No Nonsense Nails
Towards the end of 2015 we were are asked by Eve Reid to create a seasonal design system for her client London Grace, a no nonsense nail bar / coffee shop on Putney High Street. The brief was to create a frame that borders the large windows, enticing customers and passers by to look in and visit the shop. We used a basic nail shape, creating a pattern set in metallic gold applied directly to the inside of the windows. The installation has a high impact especially at dusk when the interior shop, and exterior street lights catch the gold foil.
Eve's company Metamorphosis specialises in Visual Merchandising. Visual Merchandising is not just about making things look pretty, it’s about making sure that products sell. It impacts on the way a store is designed; the way a store is laid out; the stores signage; how the products and services are presented. If used wisely all of these elements can be an incredible lever that can have an amazing impact on sales.