Hush is a clothing brand aimed at women who like fashion but are not a slave to it, who want to be comfortable but not at the expense of style.
Hush approached us with the brief to design and build a blog that worked seamlessly with their current eCommerce website. Using the existing header (with new sub navigation) we created a homepage that consists of interlocking tiles that link through to internal blog pages and articles. The bespoke CMS allows the Hush team to compose unlimited variations of the home page keeping the look and feel fresh and engaging for returning users. We created a set of template pages with XML feeds from the eCommerce store, such as Shop The Story so viewers can click through to clothes that feature in a blog article or competition.
Lastly we designed and printed three mini catalogues previewing the Hush homeware, Christmas and AW16 collections.