We have been involved in every stage of the creation of Life, from choosing the name to copyrighting the venue slogan. Our design for the logo was inspired by the 50” glitter ball that’s installed inside the venue, and we chose the color scheme to reflect the location of the venue on Brighton seafront.

We commissioned the bespoke hand crafted light boxes for the exterior of the building, and developed the brand based upon the logo grid structure which directed & informed the launch artwork and promotion material for the first year of business. We have remained in creative control of the monthly design and advertising and love watching Life grow to become one of Brighton’s most credible day / night / bar / club destinations.