Rose & Mary is a gourmet food, sugar & gluten free delivery service that launched in North London this year. We were invited by Chalk Architecture to create the brand identity, working directly with the R&M team to create a narrative for all their digital and physical communications. Our aim was to convey the passion and authenticity that goes into every dish, using materials that reflect Rose’s fine ingredients and sophisticated flavours, and a palette that conveys Mary’s uncompromising dedication to nutritional balance.
The first stage of the project was to create the brand identity, business cards, launch cards, chopping board, bespoke packaging, uniforms, delivery car and brand application to their Muswell Hill kitchen. The second stage of the project was to design and build their website. The site consists of two main areas: A scrolling homepage giving a full overview of the Rose & Mary offer, and an “order now” section where users can create an account and order their food to be delivered at home.
Once a user has created an account, placed and paid for their order, the request is sent straight to the Rose & Mary kitchen where the food is cooked from scratch and delivered by one of their drivers. The system was custom built by our development team with a structure in place for expansion into other areas of London and the UK.