Breaking the two hour marathon redefined running.
Eliud Kipchoge's achievement combined cutting edge science with unwavering passion and commitment, proving that belief in an impossible goal is at the core of human potential.
By placing innovation and performance at the forefront, our campaign unites and inspires the next generation of athletes.
The project consists of the following:
— Custom Typeface
— Logomark & Logotype
— Campaign Copywriting
— Image Treatment
— Street Poster Campaign
— Social Media Campaign
— Motion Graphics
— Sneaker Packaging
— Running Kit
— Instore POS
Shown here are the motion graphics which feature the custom typeface Filthy Fly Display.
To view the full project deck please click the link below: