Optimist Brew Co.

— A beer greater than the sum of its parts

Posted on: 23.09.2018

Brew by brew, Optimist Beer Co are reducing food waste by diverting unsold bread from retailers and bakeries into craft beer. Not only that, 10% of all sales are donated to food waste prevention charities. When we heard about this fantastic idea from a friend who runs the Bagleman stores in Brighton, we offered to pitch some ideas for the brand identity and packaging. With leftover Bagels being the key ingredient for the brew, we created a bagel shaped template for the can packaging which can be updated with a new illustration for each brew. The New England Pale is on sale now through independent off-licences around the South Coast, and to cap it off it tastes bloody good too!

Filthy Seagull Display

— Brighton & Hove Albion FC

Posted on: 10.08.2018

Ahead of Brighton & Hove Albion's first game of the season, we've a designed the club a new typeface — Filthy Seagull Display. We are immensely proud of BHAFC, and our hometown of Brighton, so we decided to create a typographic campaign that celebrates their second season in the Premiere League. Using one of Albion's famous chants as the basis for our posters, Filthy Seagull Display is a typeface full of imperfections and character, a true reflection of the city we call home.

For any Albion fans out there, you can download the posters HERE They are yours to print out and paste up!

Categories:FilthyTypography

All Together

— Boxpark Croydon

Posted on: 16.07.2018

What can we say? A heroic campaign by the England squad finally came to and end last Thursday when we crashed out of the semi finals against Croatia. For the first time in 28 years we had an England team that let us dare to dream that we might have a shot at world cup glory. Back to reality, and it's safe to say one of the highlights for us was travelling up from Brighton to Boxpark Croydon to watch the England matches on the big screen. Our client gained international press via the photos and videos of the England goal celebrations being shared on social media. It was to be fair, quite a specticle, albeit a slight damp and sticky one.

Categories:Photography

Junction 2 Festival

—2018

Posted on: 11.06.2018

Having successfully sold out Junction 2 Festival 2017, we were asked by our client, London Warehouse Events, to create the adverstising campaign for this years festival held at Boston Manor Park on June 9th. The festival was a huge success and here are some photos from the day. We are now busy producing concepts for next years event, and you can see the campaign creative from 2018 HERE.

Categories:Photography

Catesby

—Asia's Retail Experts

Posted on: 16.05.2018

We were asked by Catesby to work on their recent rebrand, including naming, brand identity, brand guidelines & business stationery. Formerly CR Retail, Catesby is a leading insight-driven consultancy focussed on helping retailers and investors navigate Asia's retail and consumer markets.

The brief was to create a brand identity that embodies the company values (Clarity; Integrity; Respect; Quality; Passion) and provide an image of a boutique, sophisticated, premium consultancy. The chosen response was a bespoke serif logotype with a modern twist, using chiseled serifs and light tails to create the desired aesthetic. 

Shown here is the brand logotype and twenty page brand guideline document.

Categories:Brand Identity