Nike + Eliud Kipchoge + ZoomX

—Motion Graphics

Posted on: 04.10.2020

Breaking the two hour marathon redefined running.

Eliud Kipchoge's achievement combined cutting edge science with unwavering passion and commitment, proving that belief in an impossible goal is at the core of human potential.

By placing innovation and performance at the forefront, our campaign unites and inspires the next generation of athletes.

The project consists of the following:

— Custom Typeface
— Logomark & Logotype
— Campaign Copywriting
— Image Treatment
— Street Poster Campaign
— Billboard
— Social Media Campaign
— Motion Graphics
— Sneaker Packaging
— Running Kit
— Instore POS

Shown here are the motion graphics which feature the custom typeface Filthy Fly Display.

To view the full project deck please click the link below:

www.filthymedia.com/nike

Categories:FilthyCampaign

FilthyMedia

—Sixteen Not Out

Posted on: 01.09.2020

Reaching our sixteenth birthday as a studio feels like a real achievement. Despite a global pandemic, an economic slump and EastEnders running out of episodes, this year more than ever, we’re celebrating being sixteen not out with no shortage of humility and gratitude.

Since last September we’re proud to have helped launch a new sustainable restaurant in Brighton, relaunched a food and drink revolution, branded a virtual techno festival with a global audience of four million and designed a lock-down campaign about the virus, that ended up going viral.

More than the successes, we’re thankful to all our clients for their support and collaboration over the last twelve months; we’re looking forward to building on this for our seventeenth year.

For a round up of our work from the past few months, check out our latest newsletter here:

https://bit.ly/Filthy_Sixteen

Joe, Nik & Jack.

Categories:Filthy

Chichester At Home

—Keeping Distanced. Locally.

Posted on: 28.08.2020

Chichester at Home is community based directory of food, drink and gardening suppliers offering home delivery to the people of Chichester.

Set-up as a direct response to the restrictions imposed by Covid-19, the directory serves as shop-window for local, quality suppliers; providing an accessible alternative to the standard supermarket offering.

Reflecting a delivery journey from one point to another, we designed a hand-drawn ‘C’ logo mark incorporating a looped piece of fruit with a leaf. This idea was developed further by using the continuous-line device across social media posting and website iconography.

For clarity and impact we used a bold and characterful sans serif font for the logotype and supporting typeface; selecting a vibrant but earthy colour palette to emphasise the natural produce on offer.

J2V

—Virtual Festival

Posted on: 28.07.2020

After Junction 2 was postponed due to the 2020 Coronavirus pandemic, LWE replaced the event with an online, one-day festival experience; J2V. With over 30 DJ's and the ability for users to walk around four virtual stages within the site, the festival streamed live to 17.2 million people in 205 countries.

Working in collaboration with LWE we created J2Vs identity and marketing campaign; referencing early computer graphics, 3D wire-frames and grid structures that reflect the aesthetic of the virtual world.

To maintain continuity, the opening announcement video shows the transition of the physical festival campaign glitching into a black and white wireframe; introducing the new J2V environment.

The following videos profiled each of the four stages with wire-frames of the virtual stages overlaid with the associated line-ups and event information. The campaign lead to a click through rate of 44 thousand and a total impression count of 10.4 million.

Plumpton College

—2020 Full Time Prospectus

Posted on: 28.06.2020

With an increase of course sign-ups following our 2019 FE prospectus, we were asked to build on this bold, modern look for 2020.

The cover design was a response to the challenge of trying to showcase the wide variety of courses on offer, without the expense of printing multiple covers. The solution was to design seven different, individual course postcards and insert one of each into pre-cut slits on a generic cover. The postcards also doubled as an info card detailing the college open days on the reverse.

We continued the use of fluorescent ink in the printing process; overprinting a vibrant coral colour throughout the prospectus. The overprinting created a bold, layered effect; bringing images and text together.

Categories:CampaignPrint