Firle Watches

—Inspired By The Cornish Coast

Posted on: 28.02.2020

Firle is a new brand of watches born from a deep passion for mechanical precision, an insatiable curiosity about the secrets of movement, and a love of great design. Firle aims to celebrate the marvel of mechanical timekeeping, showing that great design and high-quality components doesn’t have to cost the earth.Every design aspect of the watches has been expertly crafted with exhaustive industry research and analysis. By studying the design of the finest makers in the industry, Firle watches are an amalgamation of classic watchmaking and modern, sophisticated design.

Having met with founder and designer Will Martin, we were commissioned to create a visual identity that would convey the brand personality; authentic, confident, understated, luxury, elegant.Our response was to create a bespoke sans serif logotype, balancing a classic and contemporary aesthetic. The logotype needed to work at a very small size on the watch face, so the use oversized serifs enhances the legibility. When used at a larger size, a bezelled embossed variant is used.

Firle watches will be launching on Kickstarter this spring.

We Know What We Are

—But Know Not What We May Be

Posted on: 09.12.2019

As part of Filthy Thursdays; our self-initiated studio series, we’ve designed a fly-poster campaign, advertising a production of Hamlet specifically targeting theatres, museums and arts organisations.

We believe powerful & engaging work doesn’t have to be complicated, conform to what’s expected or break the budget. Using six iconic quotes from Shakespeare’s Hamlet, a grid system for structure and a single typeface for bold communication; this project shows what can be created from a few simple elements.

The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. Built as a battleship in 1595 the Red Dragon was originally named the Scourge of Malice and was equipped with an arsenal of thirty eight guns.

Categories:CampaignTypography

Plumpton Part Time Courses

—From Barber To Barbour

Posted on: 08.12.2019

Plumpton College asked us to update their part time course advertising, which was struggling to stand-out amongst their full time and residential course programme.

Inspired by the eclectic range of the part time courses on offer, we developed a bold copy-led approach to highlight this diversity and underpin a new awareness campaign.

Running across fold-out leaflets, billboards and social media assets the campaign used a split of staged and unstaged photography to reinforce the wide scope of their course offering.

Categories:CampaignPhotography

Boxpark Wembley

—Brand Application

Posted on: 29.09.2019

Following on from our brand development work for Boxpark Croydon, we were challenged to do the same for Boxpark’s latest project in Wembley.

A step-up in scale and ambition from Shoreditch and Croydon, Boxpark Wembley marked a distinct evolution in the company’s direction.

Reflecting this change we developed Boxpark’s existing chevron pattern into a unique graphic system. This was applied to wayfinding signage, internal and external banners as well as floor markings and proposed roof graphics.

Click here for the full case study.

Sundance Film Festival

—2020

Posted on: 26.07.2019

We were recently contacted by the Creative Director of the Sundance Institute, and asked to produce three concepts for the identity & campaign for the 2020 Sundance Film Festival. The brief was to create an inclusive, friendly tone of voice for next years festival; referencing universal iconography, primary colours and a handful of iconic artists. Our three initial concepts are shown here across a variety of applications; billboards, posters, web, social and wayfinding.