Boxpark Wembley

—Brand Application

Posted on: 29.09.2019

Following on from our brand development work for Boxpark Croydon, we were challenged to do the same for Boxpark’s latest project in Wembley.

A step-up in scale and ambition from Shoreditch and Croydon, Boxpark Wembley marked a distinct evolution in the company’s direction.

Reflecting this change we developed Boxpark’s existing chevron pattern into a unique graphic system. This was applied to wayfinding signage, internal and external banners as well as floor markings and proposed roof graphics.

Click here for the full case study.

Sundance Film Festival

—2020

Posted on: 26.07.2019

We were recently contacted by the Creative Director of the Sundance Institute, and asked to produce three concepts for the identity & campaign for the 2020 Sundance Film Festival. The brief was to create an inclusive, friendly tone of voice for next years festival; referencing universal iconography, primary colours and a handful of iconic artists. Our three initial concepts are shown here across a variety of applications; billboards, posters, web, social and wayfinding.

HYR London

—Beauty in Simplicity

Posted on: 17.01.2019

HYR is a lifestyle and everyday menswear brand based out of London, born from the desire to create timeless pieces with strong identity. Drawing inspiration from the everyday higher-living lifestyle, every fabric, every seam and every cut is considered with intricate attention.

Each piece has been crafted with immense attention to detail with the fabrics custom-milled in Turkey to ensure impeccable quality.

Having created the brand identity last year, the 0.01 Collection was officially launched this month. The Collection includes 6 pieces of essential everyday wear with simple design, created exclusively to ensure the highest quality and fit. Each piece represents the foundation of the brand - timeless and well crafted: www.hyrlondon.com

Categories:Brand Identity

Optimist Brew Co.

— A beer greater than the sum of its parts

Posted on: 23.09.2018

Brew by brew, Optimist Beer Co are reducing food waste by diverting unsold bread from retailers and bakeries into craft beer. Not only that, 10% of all sales are donated to food waste prevention charities. When we heard about this fantastic idea from a friend who runs the Bagleman stores in Brighton, we offered to pitch some ideas for the brand identity and packaging. With leftover Bagels being the key ingredient for the brew, we created a bagel shaped template for the can packaging which can be updated with a new illustration for each brew. The New England Pale is on sale now through independent off-licences around the South Coast, and to cap it off it tastes bloody good too!

Catesby

—Asia's Retail Experts

Posted on: 16.05.2018

We were asked by Catesby to work on their recent rebrand, including naming, brand identity, brand guidelines & business stationery. Formerly CR Retail, Catesby is a leading insight-driven consultancy focussed on helping retailers and investors navigate Asia's retail and consumer markets.

The brief was to create a brand identity that embodies the company values (Clarity; Integrity; Respect; Quality; Passion) and provide an image of a boutique, sophisticated, premium consultancy. The chosen response was a bespoke serif logotype with a modern twist, using chiseled serifs and light tails to create the desired aesthetic. 

Shown here is the brand logotype and twenty page brand guideline document.

Categories:Brand Identity