HYR London

—Beauty in Simplicity

Posted on: 17.01.2019

HYR is a lifestyle and everyday menswear brand based out of London, born from the desire to create timeless pieces with strong identity. Drawing inspiration from the everyday higher-living lifestyle, every fabric, every seam and every cut is considered with intricate attention.

Each piece has been crafted with immense attention to detail with the fabrics custom-milled in Turkey to ensure impeccable quality.

Having created the brand identity last year, the 0.01 Collection was officially launched this month. The Collection includes 6 pieces of essential everyday wear with simple design, created exclusively to ensure the highest quality and fit. Each piece represents the foundation of the brand - timeless and well crafted: www.hyrlondon.com

Categories:Brand Identity

Optimist Brew Co.

— A beer greater than the sum of its parts

Posted on: 23.09.2018

Brew by brew, Optimist Beer Co are reducing food waste by diverting unsold bread from retailers and bakeries into craft beer. Not only that, 10% of all sales are donated to food waste prevention charities. When we heard about this fantastic idea from a friend who runs the Bagleman stores in Brighton, we offered to pitch some ideas for the brand identity and packaging. With leftover Bagels being the key ingredient for the brew, we created a bagel shaped template for the can packaging which can be updated with a new illustration for each brew. The New England Pale is on sale now through independent off-licences around the South Coast, and to cap it off it tastes bloody good too!

Catesby

—Asia's Retail Experts

Posted on: 16.05.2018

We were asked by Catesby to work on their recent rebrand, including naming, brand identity, brand guidelines & business stationery. Formerly CR Retail, Catesby is a leading insight-driven consultancy focussed on helping retailers and investors navigate Asia's retail and consumer markets.

The brief was to create a brand identity that embodies the company values (Clarity; Integrity; Respect; Quality; Passion) and provide an image of a boutique, sophisticated, premium consultancy. The chosen response was a bespoke serif logotype with a modern twist, using chiseled serifs and light tails to create the desired aesthetic. 

Shown here is the brand logotype and twenty page brand guideline document.

Categories:Brand Identity

BeatBox

—Shoreditch

Posted on: 19.03.2018

We kicked off 2018 working closely with retail design agency Brinkworth on the launch of Beatbox — a brand new bar at Boxpark Shoreditch that offers food and drink by day, and music by night.

The design brief put a heavy focus on soundproofing the unit in order to provide the best possible acoustics for music events. Sourcing materials traditionally found in recording studios, we produced the initial concept visuals before handing over to Brinkworth to work their magic. We then developed the brand identity, environmental graphics and neon signage that integrates within the space.Beatbox is now open and serving coffee from Small Batch and pies from Pieminister, drop by for lunch and check out our latest project.

2017 Logo Rejects

—The One's that got away

Posted on: 21.12.2017

We've been lucky enough to work on some great branding projects in 2017. From logo design to full brand identity, we have a passion at Filthy for creating, building and growing brands.

Once a project is confirmed, the design brief signed off, and the research stage complete, we will present 3—5 initial logo concepts. 1 or 2 concepts will be chosen, and across various rounds of feedback, collaboration and amendments the final logo is signed off and the next stage of the project commences. 

While that is great news for our clients, for us it can be bitter/sweet as we are left with a group of reject logos that we love. Hence this blog post, celebrating a handful of our favourite rejects from 2017 that in our opinion, deserve to see the light of day.