Chichester At Home

—Keeping Distanced. Locally.

Posted on: 05.08.2020

Chichester at Home is community based directory of food, drink and gardening suppliers offering home delivery to the people of Chichester.

Set-up as a direct response to the restrictions imposed by Covid-19, the directory serves as shop-window for local, quality suppliers; providing an accessible alternative to the standard supermarket offering.

Reflecting a delivery journey from one point to another, we designed a hand-drawn ‘C’ logo mark incorporating a looped piece of fruit with a leaf. This idea was developed further by using the continuous-line device across social media posting and website iconography.

For clarity and impact we used a bold and characterful sans serif font for the logotype and supporting typeface; selecting a vibrant but earthy colour palette to emphasise the natural produce on offer.

Firle Watches

—Inspired By The Cornish Coast

Posted on: 28.02.2020

Firle is a new brand of watches born from a deep passion for mechanical precision, an insatiable curiosity about the secrets of movement, and a love of great design. Firle aims to celebrate the marvel of mechanical timekeeping, showing that great design and high-quality components doesn’t have to cost the earth.Every design aspect of the watches has been expertly crafted with exhaustive industry research and analysis. By studying the design of the finest makers in the industry, Firle watches are an amalgamation of classic watchmaking and modern, sophisticated design.

Having met with founder and designer Will Martin, we were commissioned to create a visual identity that would convey the brand personality; authentic, confident, understated, luxury, elegant.Our response was to create a bespoke sans serif logotype, balancing a classic and contemporary aesthetic. The logotype needed to work at a very small size on the watch face, so the use oversized serifs enhances the legibility. When used at a larger size, a bezelled embossed variant is used.

Firle watches will be launching on Kickstarter this spring.

Boxpark Wembley

—Brand Application

Posted on: 29.09.2019

Following on from our brand development work for Boxpark Croydon, we were challenged to do the same for Boxpark’s latest project in Wembley.

A step-up in scale and ambition from Shoreditch and Croydon, Boxpark Wembley marked a distinct evolution in the company’s direction.

Reflecting this change we developed Boxpark’s existing chevron pattern into a unique graphic system. This was applied to wayfinding signage, internal and external banners as well as floor markings and proposed roof graphics.

Click here for the full case study.

Sundance Film Festival

—2020

Posted on: 26.07.2019

We were recently contacted by the Creative Director of the Sundance Institute, and asked to produce three concepts for the identity & campaign for the 2020 Sundance Film Festival. The brief was to create an inclusive, friendly tone of voice for next years festival; referencing universal iconography, primary colours and a handful of iconic artists. Our three initial concepts are shown here across a variety of applications; billboards, posters, web, social and wayfinding.

HYR London

—Beauty in Simplicity

Posted on: 17.01.2019

HYR is a lifestyle and everyday menswear brand based out of London, born from the desire to create timeless pieces with strong identity. Drawing inspiration from the everyday higher-living lifestyle, every fabric, every seam and every cut is considered with intricate attention.

Each piece has been crafted with immense attention to detail with the fabrics custom-milled in Turkey to ensure impeccable quality.

Having created the brand identity last year, the 0.01 Collection was officially launched this month. The Collection includes 6 pieces of essential everyday wear with simple design, created exclusively to ensure the highest quality and fit. Each piece represents the foundation of the brand - timeless and well crafted: www.hyrlondon.com

Categories:Brand Identity