Nike + Eliud Kipchoge + ZoomX

—Motion Graphics

Posted on: 01.07.2021

Breaking the two hour marathon redefined running.

Eliud Kipchoge's achievement combined cutting edge science with unwavering passion and commitment, proving that belief in an impossible goal is at the core of human potential.

By placing innovation and performance at the forefront, our campaign unites and inspires the next generation of athletes.

The project consists of the following:

— Custom Typeface
— Logomark & Logotype
— Campaign Copywriting
— Image Treatment
— Street Poster Campaign
— Billboard
— Social Media Campaign
— Motion Graphics
— Sneaker Packaging
— Running Kit
— Instore POS

Shown here are the motion graphics which feature the custom typeface Filthy Fly Display.

To view the full project deck please click the link below:

www.filthymedia.com/nike

Categories:FilthyCampaign

One Garden

—Brighton

Posted on: 01.04.2021

One Garden Brighton at Stanmer Park opens to the public this weekend.

We’ve been working with our client Plumpton College for the past 3 years, creating and co-ordinating all aspects of the project, from naming to interior design.

The project has been a huge undertaking and we’re incredibly grateful to Plumpton College for putting their trust in our experience to curate an exceptional team, who have all helped shape One Garden Brighton from initial conception to the public opening.

Hats off to the tireless work of head gardener Alex Waterfield and all the team at Plumpton College who worked with landscape architect Dominic Cole (designer of the Eden Project), turning his vision into a reality.

It’s been a privilege to work on such a unique project that will have a positive impact on our local community and beyond for years to come. Shown here is the the core identity and the launch campaign — more to follow soon.

To find out more head over to the One Garden Brighton website: www.onegardenbrighton.com

J2V

—Virtual Festival

Posted on: 28.07.2020

After Junction 2 was postponed due to the 2020 Coronavirus pandemic, LWE replaced the event with an online, one-day festival experience; J2V. With over 30 DJ's and the ability for users to walk around four virtual stages within the site, the festival streamed live to 17.2 million people in 205 countries.

Working in collaboration with LWE we created J2Vs identity and marketing campaign; referencing early computer graphics, 3D wire-frames and grid structures that reflect the aesthetic of the virtual world.

To maintain continuity, the opening announcement video shows the transition of the physical festival campaign glitching into a black and white wireframe; introducing the new J2V environment.

The following videos profiled each of the four stages with wire-frames of the virtual stages overlaid with the associated line-ups and event information. The campaign lead to a click through rate of 44 thousand and a total impression count of 10.4 million.

Plumpton College

—2020 Full Time Prospectus

Posted on: 28.06.2020

With an increase of course sign-ups following our 2019 FE prospectus, we were asked to build on this bold, modern look for 2020.

The cover design was a response to the challenge of trying to showcase the wide variety of courses on offer, without the expense of printing multiple covers. The solution was to design seven different, individual course postcards and insert one of each into pre-cut slits on a generic cover. The postcards also doubled as an info card detailing the college open days on the reverse.

We continued the use of fluorescent ink in the printing process; overprinting a vibrant coral colour throughout the prospectus. The overprinting created a bold, layered effect; bringing images and text together.

Categories:CampaignPrint

We Know What We Are

—But Know Not What We May Be

Posted on: 09.12.2019

As part of Filthy Thursdays; our self-initiated studio series, we’ve designed a fly-poster campaign, advertising a production of Hamlet specifically targeting theatres, museums and arts organisations.

We believe powerful & engaging work doesn’t have to be complicated, conform to what’s expected or break the budget. Using six iconic quotes from Shakespeare’s Hamlet, a grid system for structure and a single typeface for bold communication; this project shows what can be created from a few simple elements.

The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. Built as a battleship in 1595 the Red Dragon was originally named the Scourge of Malice and was equipped with an arsenal of thirty eight guns.

Categories:CampaignTypography