We Know What We Are

—But Know Not What We May Be

Posted on: 26.11.2019

As part of Filthy Thursdays; our self-initiated studio series, we’ve designed a fly-poster campaign, advertising a production of Hamlet specifically targeting theatres, museums and arts organisations.

We believe powerful & engaging work doesn’t have to be complicated, conform to what’s expected or break the budget. Using six iconic quotes from Shakespeare’s Hamlet, a grid system for structure and a single typeface for bold communication; this project shows what can be created from a few simple elements.

The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. Built as a battleship in 1595 the Red Dragon was originally named the Scourge of Malice and was equipped with an arsenal of thirty eight guns.

Categories:TypographyCampaign

Plumpton Part Time Courses

—From Barber To Barbour

Posted on: 25.11.2019

Plumpton College asked us to update their part time course advertising, which was struggling to stand-out amongst their full time and residential course programme.

Inspired by the eclectic range of the part time courses on offer, we developed a bold copy-led approach to highlight this diversity and underpin a new awareness campaign.

Running across fold-out leaflets, billboards and social media assets the campaign used a split of staged and unstaged photography to reinforce the wide scope of their course offering.

Categories:PhotographyCampaign