We Know What We Are

—But Know Not What We May Be

Categories:CampaignTypography

As part of Filthy Thursdays; our self-initiated studio series, we’ve designed a fly-poster campaign, advertising a production of Hamlet specifically targeting theatres, museums and arts organisations.

We believe powerful & engaging work doesn’t have to be complicated, conform to what’s expected or break the budget. Using six iconic quotes from Shakespeare’s Hamlet, a grid system for structure and a single typeface for bold communication; this project shows what can be created from a few simple elements.

The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. Built as a battleship in 1595 the Red Dragon was originally named the Scourge of Malice and was equipped with an arsenal of thirty eight guns.

Plumpton Part Time Courses

—From Barber To Barbour

Categories:CampaignPhotography

Plumpton College asked us to update their part time course advertising, which was struggling to stand-out amongst their full time and residential course programme.

Inspired by the eclectic range of the part time courses on offer, we developed a bold copy-led approach to highlight this diversity and underpin a new awareness campaign.

Running across fold-out leaflets, billboards and social media assets the campaign used a split of staged and unstaged photography to reinforce the wide scope of their course offering.