Sundance Film Festival


We were recently contacted by the Creative Director of the Sundance Institute, and asked to produce three concepts for the identity & campaign for the 2020 Sundance Film Festival. The brief was to create an inclusive, friendly tone of voice for next years festival; referencing universal iconography, primary colours and a handful of iconic artists. Our three initial concepts are shown here across a variety of applications; billboards, posters, web, social and wayfinding.

Optimist Brew Co.

— A beer greater than the sum of its parts

Brew by brew, Optimist Beer Co are reducing food waste by diverting unsold bread from retailers and bakeries into craft beer. Not only that, 10% of all sales are donated to food waste prevention charities. When we heard about this fantastic idea from a friend who runs the Bagleman stores in Brighton, we offered to pitch some ideas for the brand identity and packaging. With leftover Bagels being the key ingredient for the brew, we created a bagel shaped template for the can packaging which can be updated with a new illustration for each brew. The New England Pale is on sale now through independent off-licences around the South Coast, and to cap it off it tastes bloody good too!

2017 Logo Rejects

—The One's that got away

We've been lucky enough to work on some great branding projects in 2017. From logo design to full brand identity, we have a passion at Filthy for creating, building and growing brands.

Once a project is confirmed, the design brief signed off, and the research stage complete, we will present 3—5 initial logo concepts. 1 or 2 concepts will be chosen, and across various rounds of feedback, collaboration and amendments the final logo is signed off and the next stage of the project commences. 

While that is great news for our clients, for us it can be bitter/sweet as we are left with a group of reject logos that we love. Hence this blog post, celebrating a handful of our favourite rejects from 2017 that in our opinion, deserve to see the light of day.

London Grace

—No Nonsense Nails


Towards the end of 2015 we were are asked by Eve Reid to create a seasonal design system for her client London Grace, a no nonsense nail bar / coffee shop on Putney High Street. The brief was to create a frame that borders the large windows, enticing customers and passers by to look in and visit the shop. We used a basic nail shape, creating a pattern set in metallic gold applied directly to the inside of the windows. The installation has a high impact especially at dusk when the interior shop, and exterior street lights catch the gold foil.

Eve's company Metamorphosis specialises in Visual Merchandising. Visual Merchandising is not just about making things look pretty, it’s about making sure that products sell. It impacts on the way a store is designed; the way a store is laid out; the stores signage; how the products and services are presented. If used wisely all of these elements can be an incredible lever that can have an amazing impact on sales. 

Audio / Shatterdome

—Art Vinyl top 50 of 2015

We are very proud that our third 12" single for Audio has been shortlisted in Art Vinyl's Top 50 records sleeves of 2015. Shatterdome / 2 Stroke was released last month in the run up to the release of Audio's album, out on Ram Records early next year. Also shown here is the 4th single Make it Happen / Napalm which is out in November.

Voting is open until December 13th so if you're feeling generous please give us a vote, or you can just have a peruse at some of the fantastic sleeves in this years shortlist!