— A beer greater than the sum of its parts
Brew by brew, Optimist Beer Co are reducing food waste by diverting unsold bread from retailers and bakeries into craft beer. Not only that, 10% of all sales are donated to food waste prevention charities. When we heard about this fantastic idea from a friend who runs the Bagleman stores in Brighton, we offered to pitch some ideas for the brand identity and packaging. With leftover Bagels being the key ingredient for the brew, we created a bagel shaped template for the can packaging which can be updated with a new illustration for each brew. The New England Pale is on sale now through independent off-licences around the South Coast, and to cap it off it tastes bloody good too!