Firle Watches

—Inspired By The Cornish Coast

Posted on: 28.02.2020

Firle is a new brand of watches born from a deep passion for mechanical precision, an insatiable curiosity about the secrets of movement, and a love of great design. Firle aims to celebrate the marvel of mechanical timekeeping, showing that great design and high-quality components doesn’t have to cost the earth.Every design aspect of the watches has been expertly crafted with exhaustive industry research and analysis. By studying the design of the finest makers in the industry, Firle watches are an amalgamation of classic watchmaking and modern, sophisticated design.

Having met with founder and designer Will Martin, we were commissioned to create a visual identity that would convey the brand personality; authentic, confident, understated, luxury, elegant.Our response was to create a bespoke sans serif logotype, balancing a classic and contemporary aesthetic. The logotype needed to work at a very small size on the watch face, so the use oversized serifs enhances the legibility. When used at a larger size, a bezelled embossed variant is used.

Firle watches will be launching on Kickstarter this spring.

Plumpton Part Time Courses

—From Barber To Barbour

Posted on: 08.12.2019

Plumpton College asked us to update their part time course advertising, which was struggling to stand-out amongst their full time and residential course programme.

Inspired by the eclectic range of the part time courses on offer, we developed a bold copy-led approach to highlight this diversity and underpin a new awareness campaign.

Running across fold-out leaflets, billboards and social media assets the campaign used a split of staged and unstaged photography to reinforce the wide scope of their course offering.

Categories:CampaignPhotography

Plumpton College

—FE Advertising Campaign

Posted on: 30.04.2019

We've been working with Plumpton College over the past year, producing thier further education, and higher education prospectus'. As a follow on from the FE prospectus, we produced a billboard and train station advertising campaign to run across the south coast and London.

The campaign features striking photography of Plumpton students on campus. We paired the imagery with bold, confident copy, which we wrote to engage an audience passing at speed. You can view the FE prospectus HERE and the HE prospectus HERE.

Categories:PrintPhotography

Boxpark Wembley

—Launch Parties

Posted on: 18.12.2018

Last week saw the press & public launch of Boxpark Wembley, our biggest design project to date. For the past two years we've been working with the teams from Boxpark, BDP, Brinkworth and Chalk Architecture, so it was fantastic to see this vast project open on time, and on budget. We will publish a full case study in the new year covering our advertising campaign and interior / exterior graphic application. In the meantime here are two videos to wet your appetite: The first covering the press launch banquet, and the second covering the public launch hosted by Rinse FM.

Categories:PhotographyVideo

Junction 2 Festival

—2019

Posted on: 02.12.2018

Following three amazing years, Junction 2 festival is returning in 2019, and will now take place over two days. Junction 2 merges natural beauty, green fields, rambling rivers, woodland pathways and hidden enclaves - all dominated by striking industrial features that make the site iconic.

The challenge for this years brief was to promote the unique location, and the progression of moving from a one day, to a two day festival.

With this in mind we worked closely with photographer Joseph Ford, developing a concept that featured two characters as the basis for the campaign. The first character is dressed in a white fencing outfit, representing the electronica day. The second character is dressed in a black suit with a mirrored mask, representing the techno day.

The shoot took place from dawn until dusk, and was photographed in seven locations throughout the festival site. There are seven stages of campaign announcements from November 2018 to June 2019, so it was essential that we had enough content to work with.

When creating the artwork, we combined two images for each stage rather then using a single photograph of both characters. This approach... Read on