The Brand Identity

—How to design a publication for a moving image archive


We were recently interviewed by The Brand Identity, one of the worlds leading platforms for the design community.

FutureDeluxe – a global creative studio with offices in London, Los Angeles, New York and Sydney – combine design, technology and moving image to craft aspirational visual experiences for future-facing brands. So when they approached Filthymedia to create FutureDeluxe X, a limited edition monograph marking their 10-year anniversary, the brief was simple… but also not. The challenge was to translate a vast moving image archive from screen to paper without losing the impact and feel of the work.

You can read the full article here -

The Milk Shed

—Coffee Roasters

Categories:Brand IdentityPrint

The Milk Shed is a new coffee roasters operating from an historic location in Brighton. Just over two hundred years ago, The Milk Shed was a dairy that supplied milk to King George IV. A tunnel once linked the dairy buildings to the Royal Pavilion, providing a quick delivery route and a cool place to store excess milk. The creative challenge was twofold; communicate this intriguing story and create a brand that was bold and refined, while retaining reference to the agricultural roots of the building.

Slatted batons commonly found on the sides of agricultural buildings and dairy sheds was the inspiration for the logo mark. This vertical pattern forms the basis of a flexible device that connects all of the brand application from coffee labels to staff uniforms.

We used a classic sans serif typeface in two cuts to complement a timeless core brand palette of black and white; reflecting the roaster’s bold values of exceptional quality without compromising their commitment to the environment, or the welfare of their supply chains. A secondary muted palette added a shot of colour to each individual coffee blend.

Referencing the once physical connection to the... Read on


—Upper West Stadium Graphics

Following on from our graphic installation in the East Stand of Brighton’s Amex Stadium, the club asked us to take it one step further for the Upper West Stand.

Revisiting our bespoke typeface Filthy Seagull Display, and a selection of club chants, we developed the artwork by varying the scale and angle of the type in specific sections.

This created opportunities to layer other elements on top and wrap the artwork seamlessly around corners on the concourse. We also sub-divided the vertical blue and white stripe elements to add more variation and flexibility to the design.

We’re looking forward to seeing the artwork installed in the new year; hopefully with some fans back in the stadium to enjoy it too.

Plumpton College

—2020 Full Time Prospectus


With an increase of course sign-ups following our 2019 FE prospectus, we were asked to build on this bold, modern look for 2020.

The cover design was a response to the challenge of trying to showcase the wide variety of courses on offer, without the expense of printing multiple covers. The solution was to design seven different, individual course postcards and insert one of each into pre-cut slits on a generic cover. The postcards also doubled as an info card detailing the college open days on the reverse.

We continued the use of fluorescent ink in the printing process; overprinting a vibrant coral colour throughout the prospectus. The overprinting created a bold, layered effect; bringing images and text together.

Boxpark Wembley

—Brand Application

Following on from our brand development work for Boxpark Croydon, we were challenged to do the same for Boxpark’s latest project in Wembley.

A step-up in scale and ambition from Shoreditch and Croydon, Boxpark Wembley marked a distinct evolution in the company’s direction.

Reflecting this change we developed Boxpark’s existing chevron pattern into a unique graphic system. This was applied to wayfinding signage, internal and external banners as well as floor markings and proposed roof graphics.

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