The Honest Juice Co

— Pressed & Delivered

Mark and Nicky Weaver commissioned us to rebrand Juicytox, a cold pressed juice company they acquired in 2021.

The chosen name reflects the straight-forward ethos of the company, with the simple typographic logotype giving reference to the pressing process whilst communicating the brand clearly when applied to the juice bottles.

In addition to the packaging we have launched an e-commerce website allowing customers to order juice boxes and cleanses nationwide.

This is just the beginning for The Honest Juice Co and we will keep you updated as the brand grows. If you fancy trying some of their delicious juices, head over to the website below.

thehonestjuice.co

BHAFC

—Upper West Stadium Graphics

Following on from our graphic installation in the East Stand of Brighton’s Amex Stadium, the club asked us to take it one step further for the Upper West Stand.

Revisiting our bespoke typeface Filthy Seagull Display, and a selection of club chants, we developed the artwork by varying the scale and angle of the type in specific sections.

This created opportunities to layer other elements on top and wrap the artwork seamlessly around corners on the concourse. We also sub-divided the vertical blue and white stripe elements to add more variation and flexibility to the design.

We’re looking forward to seeing the artwork installed in the new year; hopefully with some fans back in the stadium to enjoy it too.

Filthy Viral Posters

#stayhomebrighton

Categories:FilthyTypography

This project started as an antidote to the grave language of Government warnings and anxiety-inducing media reporting. While recognising the seriousness and importance of the British lock-down, we wanted to post some hopeful humour back on the streets of our home in Brighton.

Mixing the stoic British attitude of looking on the bright side, with some hard sarcasm and a hint of satire, we created a series of typographic posters covering topics from politics, climate change, home-working and living in Worthing.

Embracing the current restrictions, the posters were printed at home and pasted up around Brighton city centre; giving new life to cancelled gig posters and boarded up shop-fronts. #stayhomebrighton reinforced the importance of the message and allowed us to track levels of engagement.

We Know What We Are

—But Know Not What We May Be

Categories:CampaignTypography

As part of Filthy Thursdays; our self-initiated studio series, we’ve designed a fly-poster campaign, advertising a production of Hamlet specifically targeting theatres, museums and arts organisations.

We believe powerful & engaging work doesn’t have to be complicated, conform to what’s expected or break the budget. Using six iconic quotes from Shakespeare’s Hamlet, a grid system for structure and a single typeface for bold communication; this project shows what can be created from a few simple elements.

The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. Built as a battleship in 1595 the Red Dragon was originally named the Scourge of Malice and was equipped with an arsenal of thirty eight guns.

Filthy Altitude Display

—The North Face

Categories:Typography

Filthy Altitude Display is a typeface designed for The North Face as part of our ongoing studio project, Filthy Thursdays. Each Thursday (client work permitting) we create beskpoke typefaces for a range of iconic brands that inspire us.

Once a typeface is complete, we produce printed specimen sheets, and utilise them to start a conversation with the chosen brand. You can keep up to date with the project HERE.