Hot Damn Son!

Initially an underground genre, trap music first experienced mainstream exposure in 2003 after the success of a number of landmark albums. In 2012, a new movement of electronic music producers and DJs emerged who began incorporating elements of trap music into their works. Many producers, especially dubstep and moombahton producers, began incorporating trap elements into their sound. This helped expand its popularity among electronic music fans.

A number of stylistic offshoots of trap developed, which in the latter half of 2012 gained a rise in viral popularity and made a noticeable impact on dance music. Hailing from Nottingham - the record label Hot Damn have been promoting the genre through nation-wide parties, compilations and merchandise for the past 2 years. Above is record label identity we created, and the latest teeshirt design, derived from a sample / slogan synonymous with the genre.