filthy black italic — Behind The Scenes

We recently teamed up with our pals at Future Deluxe to produce a short film promoting the launch of Filthy Black Italic (our in-house font soon to be on sale via HypeForType). We commissioned a specialist prop company to create two models, one of our logo (which was the starting point for FBI) and a second made up of ligatures from the letters j,n,c & Y.

We used the models, eight litres of black treacle, a paddling pool, two projectors, and our lovely friend Mumbi to capture the raw footage, while Spectrasoul have been working away in the studio on a bespoke soundtrack.