Firle Watches

—Inspired By The Cornish Coast

Posted on: 28.02.2020

Firle is a new brand of watches born from a deep passion for mechanical precision, an insatiable curiosity about the secrets of movement, and a love of great design. Firle aims to celebrate the marvel of mechanical timekeeping, showing that great design and high-quality components doesn’t have to cost the earth.Every design aspect of the watches has been expertly crafted with exhaustive industry research and analysis. By studying the design of the finest makers in the industry, Firle watches are an amalgamation of classic watchmaking and modern, sophisticated design.

Having met with founder and designer Will Martin, we were commissioned to create a visual identity that would convey the brand personality; authentic, confident, understated, luxury, elegant.Our response was to create a bespoke sans serif logotype, balancing a classic and contemporary aesthetic. The logotype needed to work at a very small size on the watch face, so the use oversized serifs enhances the legibility. When used at a larger size, a bezelled embossed variant is used.

Firle watches will be launching on Kickstarter this spring.