—Beauty in Simplicity
HYR is a lifestyle and everyday menswear brand based out of London, born from the desire to create timeless pieces with strong identity. Drawing inspiration from the everyday higher-living lifestyle, every fabric, every seam and every cut is considered with intricate attention.
Each piece has been crafted with immense attention to detail with the fabrics custom-milled in Turkey to ensure impeccable quality.
Having created the brand identity last year, the 0.01 Collection was officially launched this month. The Collection includes 6 pieces of essential everyday wear with simple design, created exclusively to ensure the highest quality and fit. Each piece represents the foundation of the brand - timeless and well crafted: www.hyrlondon.com