Following three amazing years, Junction 2 festival is returning in 2019, and will now take place over two days. Junction 2 merges natural beauty, green fields, rambling rivers, woodland pathways and hidden enclaves - all dominated by striking industrial features that make the site iconic.
The challenge for this years brief was to promote the unique location, and the progression of moving from a one day, to a two day festival.
With this in mind we worked closely with photographer Joseph Ford, developing a concept that featured two characters as the basis for the campaign. The first character is dressed in a white fencing outfit, representing the electronica day. The second character is dressed in a black suit with a mirrored mask, representing the techno day.
The shoot took place from dawn until dusk, and was photographed in seven locations throughout the festival site. There are seven stages of campaign announcements from November 2018 to June 2019, so it was essential that we had enough content to work with.
When creating the artwork, we combined two images for each stage rather then using a single photograph of both characters. This approach creates intrigue, and allows us to reveal the characters in more detail as the campaign develops. Shown here are the printed posters from the first three announcements, and the after movie from last years event.