As part of FilthyThursdays we've created a 360º campaign for Nike.
The project celebrates the inspirational achievement of Eliud Kipchoge's sub two hour marathon.
In order to give the campaign commercial viability an additional focus is placed on the Nike ZoomX Vaporfly Next% — a running trainer closely linked with the record breaking athlete.
The project consists of the following assets:
— Custom Typeface
— Logomark & Logotype
— Campaign Copywriting
— Image Treatment
— Street Poster Campaign
— Social Media Campaign
— Motion Graphics
— Sneaker Packaging
— Running Kit
— Instore POS
Shown here are the motion graphics which feature the custom typeface Filthy Fly Display.
To view the full project deck please click the link below: