J2V

—Virtual Festival

Posted on: 28.07.2020

After Junction 2 was postponed due to the 2020 Coronavirus pandemic, LWE replaced the event with an online, one-day festival experience; J2V. With over 30 DJ's and the ability for users to walk around four virtual stages within the site, the festival streamed live to 17.2 million people in 205 countries.

Working in collaboration with LWE we created J2Vs identity and marketing campaign; referencing early computer graphics, 3D wire-frames and grid structures that reflect the aesthetic of the virtual world.

To maintain continuity, the opening announcement video shows the transition of the physical festival campaign glitching into a black and white wireframe; introducing the new J2V environment.

The following videos profiled each of the four stages with wire-frames of the virtual stages overlaid with the associated line-ups and event information. The campaign lead to a click through rate of 44 thousand and a total impression count of 10.4 million.

Plumpton College

—2020 Full Time Prospectus

Posted on: 28.06.2020

With an increase of course sign-ups following our 2019 FE prospectus, we were asked to build on this bold, modern look for 2020.

The cover design was a response to the challenge of trying to showcase the wide variety of courses on offer, without the expense of printing multiple covers. The solution was to design seven different, individual course postcards and insert one of each into pre-cut slits on a generic cover. The postcards also doubled as an info card detailing the college open days on the reverse.

We continued the use of fluorescent ink in the printing process; overprinting a vibrant coral colour throughout the prospectus. The overprinting created a bold, layered effect; bringing images and text together.

Categories:CampaignPrint

Filthy Viral Posters

#stayhomebrighton

Posted on: 28.04.2020

This project started as an antidote to the grave language of Government warnings and anxiety-inducing media reporting. While recognising the seriousness and importance of the British lock-down, we wanted to post some hopeful humour back on the streets of our home in Brighton.

Mixing the stoic British attitude of looking on the bright side, with some hard sarcasm and a hint of satire, we created a series of typographic posters covering topics from politics, climate change, home-working and living in Worthing.

Embracing the current restrictions, the posters were printed at home and pasted up around Brighton city centre; giving new life to cancelled gig posters and boarded up shop-fronts. #stayhomebrighton reinforced the importance of the message and allowed us to track levels of engagement.

Categories:FilthyTypography

Firle Watches

—Inspired By The Cornish Coast

Posted on: 28.02.2020

Firle is a new brand of watches born from a deep passion for mechanical precision, an insatiable curiosity about the secrets of movement, and a love of great design. Firle aims to celebrate the marvel of mechanical timekeeping, showing that great design and high-quality components doesn’t have to cost the earth.Every design aspect of the watches has been expertly crafted with exhaustive industry research and analysis. By studying the design of the finest makers in the industry, Firle watches are an amalgamation of classic watchmaking and modern, sophisticated design.

Having met with founder and designer Will Martin, we were commissioned to create a visual identity that would convey the brand personality; authentic, confident, understated, luxury, elegant.Our response was to create a bespoke sans serif logotype, balancing a classic and contemporary aesthetic. The logotype needed to work at a very small size on the watch face, so the use oversized serifs enhances the legibility. When used at a larger size, a bezelled embossed variant is used.

Firle watches will be launching on Kickstarter this spring.

We Know What We Are

—But Know Not What We May Be

Posted on: 09.12.2019

As part of Filthy Thursdays; our self-initiated studio series, we’ve designed a fly-poster campaign, advertising a production of Hamlet specifically targeting theatres, museums and arts organisations.

We believe powerful & engaging work doesn’t have to be complicated, conform to what’s expected or break the budget. Using six iconic quotes from Shakespeare’s Hamlet, a grid system for structure and a single typeface for bold communication; this project shows what can be created from a few simple elements.

The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. Built as a battleship in 1595 the Red Dragon was originally named the Scourge of Malice and was equipped with an arsenal of thirty eight guns.

Categories:CampaignTypography