—2020 Full Time Prospectus
With an increase of course sign-ups following our 2019 FE prospectus, we were asked to build on this bold, modern look for 2020.
The cover design was a response to the challenge of trying to showcase the wide variety of courses on offer, without the expense of printing multiple covers. The solution was to design seven different, individual course postcards and insert one of each into pre-cut slits on a generic cover. The postcards also doubled as an info card detailing the college open days on the reverse.
We continued the use of fluorescent ink in the printing process; overprinting a vibrant coral colour throughout the prospectus. The overprinting created a bold, layered effect; bringing images and text together.