Sundance Film Festival

—2020

Posted on: 26.07.2019

We were recently contacted by the Creative Director of the Sundance Institute, and asked to produce three concepts for the identity & campaign for the 2020 Sundance Film Festival. The brief was to create an inclusive, friendly tone of voice for next years festival; referencing universal iconography, primary colours and a handful of iconic artists. Our three initial concepts are shown here across a variety of applications; billboards, posters, web, social and wayfinding.