This project started as an antidote to the grave language of Government warnings and anxiety-inducing media reporting. While recognising the seriousness and importance of the British lock-down, we wanted to post some hopeful humour back on the streets of our home in Brighton.
Mixing the stoic British attitude of looking on the bright side, with some hard sarcasm and a hint of satire, we created a series of typographic posters covering topics from politics, climate change, home-working and living in Worthing.
Embracing the current restrictions, the posters were printed at home and pasted up around Brighton city centre; giving new life to cancelled gig posters and boarded up shop-fronts. #stayhomebrighton reinforced the importance of the message and allowed us to track levels of engagement.