BHAFC — West Stand

Playing to the crowd

Challenge

For our second project with Brighton & Hove Albion, the club asked us to create a graphic installation to transform the Upper West Concourse at the Amex Stadium for matchday fans.

Solution

Building on the visual style we developed for the Lower East Concourse, we evolved the graphic system using our custom typeface, Seagull Display, a series of fan songs, and the club's colours.

To maximise the space, we designed one-metre-tall runs of graphics throughout the concourse, using a variety of type sizes and angled layouts to create a sense of movement and energy. Structure came from a fly-poster aesthetic, printed in high resolution on 3M wall vinyl and heat-sealed into the concrete contours of the stadium.

The result delivers a bold visual presence within the concourse, transforming the matchday experience for fans and, with a bit of luck, encouraging them to sing a little louder.

Scope

Visual Identity, Typeface Design, Printed Collateral, Wayfinding and Signage.