Boxhall City
Ordinary Ends Here
Challenge
BOXHALL City is home to a collection of unique dining experiences, showcasing the best of London’s food scene in a vibrant and dynamic setting, right next door to Liverpool Street Station.
Boxpark asked us to create the identity, teaser and launch campaign for this new concept: a refined sibling to their iconic brand.
Solution
We combined two typefaces already in use within the Boxpark brand to create the Boxhall logo. This simple solution creates both synergy and distinction between the two identities, and defines the foundation of the brand architecture.
Next, we developed a three-colour palette to represent the brand pillars of eating, drinking and socialising. When speaking directly to customers through branded content, each offering uses a unique combination of the palette, allowing us to create a distinct visual identity for each experience.
For the launch campaign, we combined these elements with a scrolling typographic headline, "Ordinary Ends Here", alongside original photography from the press launch. The campaign ran across social media and out-of-home placements throughout London.
Scope
Naming, Strategy and Positioning, Verbal Identity, Visual Identity, Advertising and Out of Home, Social Media Content, Printed Collatoral, Motion Design, Brand Guidelines, Website Design.
