FutureDeluxe Vol.1
Swapping pixels for print
The Challenge
The brief was simple, create a limited edition monograph to showcase the first ten years of unrivalled digital creativity from global creative studio, FutureDeluxe. The challenge was not so simple, translate a vast moving image archive from screen to paper without losing the impact and feel of the on-screen artwork.
Our Solution
We used a broad range of paper stocks, inks and print finishes alongside a series of unique slipcases to help reflect the amazingly diverse and experimental work created by the studio. Paired with a simple but flexible grid structure, we let the rich and highly detailed imagery be the main event.
To add a narrative structure we sectioned the book into past, present and future, each divided by typographic spreads using coral and translucent paper. To help answer the challenge of replicating vibrant digital colour we worked closely with Generation Press to test multiple stocks and colour profiles. The result was a unique combination of stocks and ink densities including an iridescent X on the cover, spine and die cut slipcases.
Scope
Visual Identity, Printed Collateral, Editorial Design, Packaging.
