Love Family Park
Altering Perceptions
Challenge
Love Family Park was Europe’s first one-day techno festival, founded in 1996. Fast forward 29 years, and we were commissioned to create a fresh identity and marketing campaign for the 2025 edition.
This year, the festival finds a new home in Rebstockgelände, Frankfurt, running across two full days. The brief was to reposition it for a wide European audience and establish it as the go-to open-air techno & house event of the summer.
Solution
Our response centred on the concept of Altering Perceptions. The previous identity felt harsh and angular, so we introduced an approachable serif typeface set in lowercase for the logotype, paired with day & night icons to embellish the wider campaign.
We utilised photography from the previous year, twisting and warping the images to align with our concept. A gradient of pinks, oranges & reds created a warm, distinctive identity that worked in both static and motion.
A flexible grid system and simple typographic hierarchy formed a broad set of digital assets, used across nine announcement phases for social media, along with individual artist graphics for DJs to share.
Scope
Strategy and Positioning, Visual Identity, Advertising and Out of Home, Social Media Content, Motion Design, Brand Guidelines.
