Plumpton College
From wine casks to welding masks
Challenge
Plumpton College approached us to redesign their Full Time Course Prospectus and Part Time Course Advertising with the aim of boosting student enrolment. We were challenged to re-energise the agricultural college with a youthful and modern approach aimed at students looking for a tailored career path.
Solution
To break the tradition of the Full Time Prospectus being a templated document, we approached the redesign in the style of a magazine. Large typographic layouts and varied spreads combined with fluro inks and tactile paper stocks to create a vibrant and engaging print format.
For the Part Time Advertising we were inspired by the eclectic range of courses on offer, developing a bold copy-led approach to highlight this diversity and underpin a new awareness campaign. Running across fold-out leaflets, billboards and social media assets the campaign used a split photography to reinforce the wide scope of their course offering.
Scope
Strategy and Positioning, Verbal Identity, Advertising and Out of Home, Social Media Content, Printed Collatoral, Editorial Design.
