Purezza
Regrowing a brand by planting a flag
Challenge
Vegan pizza restaurant Purezza asked us to refresh their brand identity after losing its sense of consistency due to a rapid period of growth. Clashing styles of illustration, typography and variations in colour palettes had left their brand looking confused and chaotic.
A major objective was to inject some personality and joy back into the identity and in doing so, help reconnect with their wide-ranging audience, from students and professionals to families of all ages.
Solution
Our solution was to refocus attention on their plant-based proposition, underpinned by their overlooked ‘Plant Pioneers’ tagline. Pioneers conquer unchartered territory, so we created illustrated scenarios with small people planting flags in oversized fruit and vegetables.
Playful copywriting and a bold, stripped back palette united the new identity and drove Purezza’s expansion; opening three new restaurants in just six months.
Scope
Strategy & Positioning, Verbal Identity, Visual Identity, Advertising & Out of Home, Social Content Creative, Printed Collatorel, Motion Design, Packaging, Apparel Design & Production, Signage & Wayfinding, Brand Guidelines.
