Working in partnership with BDP Architects we designed the visual language and launch campaign for Boxpark’s newest 50,000 sq. ft development in Wembley Park.
Reflecting the regeneration of the surrounding area we refined Boxpark’s chevron pattern to a single square unit in two proportional sizes. These units were then flipped and rotated to create infinite graphic combinations. From floor markings to 8-storey ad banners we ran this visual language alongside a bold opening campaign that played on Wembley’s fundamental links to sporting contests and the beautiful game.