Junction 2 Festival

—Natural Industry

Now in it’s third year, Junction 2 is London’s most highly regarded techno festival.

As part of our ongoing work with LWE, we developed the new promotional campaign for this year’s festival. Working with photographer Joseph Ford, we explored the contrast between nature and the industrial forms on location at Boston Manor Park. To create further synergy between the creative and the festival, we introduced a hexagonal production light that features throughout the various stages at the festival.

We generated a large collection of abstract imagery throughout the day. The artwork was then released as key announcements were made in the lead-up to the festival. The new graphic language was applied across online advertising and promotional videos and street advertisements.