Brand package for London Pleasure Gardens, a 20 acre site in the heart of Olympic East London. We created a palette of typography and imagery from the period of the original gardens that reflects the ornate and overly-embellished style of the time. We contrasted the old with the new, bringing in neon signage and setting the logo in front of the London skyline. The brand package includes the logo in dressed, header and stamp variations, plus a palette of extended illustrations to be used throughout core branding and marketing.
