One Garden Brighton is a public garden, retail, food and events destination.
Our brief was to create an identity that embodies the range of offerings within a single destination; creating a recognisable brand which promotes each entity within a structured hierarchy.
We conducted a number of workshop sessions, immersing ourselves and the management in the project aims and it's target audience.
Our first phase of work covered the naming, brand platform, brand architecture, launch campaign and brand guidelines - including social media strategy and in-house templates.
For the second phase we focused on the brand application for One Market and One Kitchen, along with the way-finding and on-site communications for the wider garden.
Since it’s opening in 2021, One Garden Brighton has become a hugely popular destination, receiving positive reviews and large footfall from local and national audiences.