Sass + Co is a brand new Australian skincare range with a core focus on providing honest and safe products with real benefits.
Founder Colette Tattoli: “I don’t believe in the average cosmetic standard and I sure as hell don’t fill my products with cheap chemicals and fillers. Instead I embrace quality, natural ingredients and fuse them scientifically to make sure they are shit hot and damn effective”.
Our approach was to create a brand identity that captured the attitude and style of Collette, combining a bold bespoke logotype with a rockabilly inspired icon. For the packaging each solution uses a single colour with white typography to create an impactful, unapologetic range of products.
Lastly we designed homepage visual for the Australian web design team to use as a style guide for the full ecommerce website.
