We were recently commissioned to create the brand identity for Wall Of Noise, a new music publishing and production library launched by SATV Publishing Ltd - Sky TV’s in-house music publisher. Their target market are producers, editors, ad agencies, production companies and music supervisors.
The logo icon is derived from sound waves and complimented with a simple san serif typeface to create a clean, minimal and recognisable brand. We then produced a twelve page brand guideline document outlining logo usage, colour palette, stationery, social media branding and a small range of merchandise.
The last stage was to design a set of fifteen digital album covers to house the different collections of music on the Wall Of Noise website. We presented three initial concepts to Sky, and they chose a direction influenced by 1960's psychedelic film posters and book covers.
"Steve and the team at Filthy have been an absolute pleasure to work with. Their approach to the creative process and interpretation of our brief was original, imaginative and thoroughly thought out. They understood exactly how we wanted to shape our brand, and delivered a branding toolkit with clarity, coherence and consistency. Most importantly, they inject a passion and pride into their work and want to get the best out of the brand." — Geoff Cox